Elena Schultz, AMA Service GmbH
Participation in trade fairs is more important than ever nowadays
Participation in trade fairs is more important than ever nowadays, as other advertising and image carriers are of limited effectiveness. Direct interaction at the SENSOR+TEST is crucial for success, as it enables companies to effectively strengthen their market presence and establish themselves within a short period of time. Lead generation and the maintenance of existing contacts are of vital importance. As the organizer, we use numerous channels (amounting to millions of contacts per year) to support and promote our exhibitors. The SENSOR+TEST is THE meeting point for the industry and strengthens the entire community through the exchange between experts and the high level of application orientation.